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Learning Interests
Learning Interests
Time Zone
Time Zone
(GMT-05:00) Eastern Time (US & Canada)
Location
Location
Atlanta, USA
Certifications
Certifications
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Learner on LiL
3 Completed Sessions
Last Session:
Tue Jul 9 2013 at 12:00 pm EST
Last Log-in:
Mon Jul 11 2011 at 08:38 am EST
On Learn It Live Since:
Monday Jan 3, 2011
Classes & Events (3)
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TAG Discount Code: EKGZ3VAY According to CSO Insights, 86% of the value propositions salespeople present are basically going in one ear and out the other. That’s because they’re not connecting with what prospects really care about. What happens when you get the message right? Companies with world-class messaging had higher win rates, less price pressure, and 3x as many deals closed, according to a recent CSO Insights survey. In this session, you’ll learn how to: - Drill down to your real differentiators - Stop saying the same things your competitors are saying - Align your whole organization around a single message - Give people better reasons to do business with your brand - Transform your marketing communications and sales conversations About the presenter: John Reed For over 25 years, John has helped some of the world’s best-known brands, as well as some of its newest, communicate more effectively. John began his career as an advertising copywriter in England, writing about everything from fashion shoes to forklift trucks. He went on to work as a creative director for leading ad agencies in the U.S. before launching out on his own. John has taught at one of the South’s premier advertising schools and has spoken on marketing at home and abroad. Today, he leads the PitchMaps team in developing sales and marketing messaging for B2B companies that need to put their value into words. TAG Discount Code: EKGZ3VAY
“Where Georgia Leads” is a campaign to drive awareness throughout the state and across the nation about Georgia’s position as a leader in technology. Governor Deal will kick off the campaign by emphasizing the importance of technology for Georgia and discussing how the state is supporting the growth of this industry.
Social Media Strategies & Technologies by Dorothéa Bozicolona-Volpe